We are huge believers in the power of videos to sell products and services online. Videos are a great way to communicate your message and spread your brand throughout the globe.
But you might be asking yourself: Should I have a professionally produced video commercial or a collection of user-created video testimonials?
Both can be valuable and a new study proves that when both strategies are used in tandem, businesses can successfully showcase features while also adding credibility to their stated benefits.
“We found that consumers perceived feature benefits as more believable when coming directly from the brand through professionally-produced content, while the unbiased user-gen videos were more believable in verifying specific product claims, such as superiority and convenience. When used together, all of the perceived gaps get filled in and consumers become more confident in their purchase decision, resulting in better sales effectiveness from the advertising.”**
So, get creative and invite your customers to send you videos of themselves raving about your brand! Then get in touch with byJamin – We’ll create your impactful commercial video and help you devise an online marketing strategy that will be sure to improve your bottom line!
**Original Study Results & Statistics: comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness